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| The brand-leader goes for a cosmetic-surgery |
'Fevicol' is the biggest selling adhesive brand in India. For the last 25 years, since it was introduced, the packaging had not changed. We were briefed to refresh the brand and packaging, but to retain the original characteristics.
We designed the structural packaging which made the product look smart and also user friendly. The brand logo & graphics were recreated in such a way that they carry forward the brand equity in a positive note. |
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