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| Refreshing graphics for a colourful brand |
| ‘Sargent Art’ is a 75 year old, well-known brand for Art-materials in the USA. They have a wide range of products from crayons to canvas. Although their products were excellent, the packaging was outdated. We were asked to revamp the brand logo as well as the packaging for all their products (more than 100). It was a huge project, but we have managed to deliver on time using a design production team in India. The US customers have accepted the new image very well and the transition has not affected the sales.
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