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| Inspired by the everlasting bond |
| Pidilite Industries are the largest manufacturers of adhesives & bonding chemicals in India. They wanted us to create a new identity, which reflected their global vision as well as their ‘bonding’ characteristics. This symbol illustrates the eternal bonding that exists between the sun and the earth. This simple but powerful concept fitted very well to the original brief as it portrays ‘bonding’ at the universal level.
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