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| Another sunglass store in sunny Miami |
| Brand name, packaging, point of sale and store liveries were designed to reflect the desired image for a premium sunglass store about to open its doors in sunny Miami. The vibrant yellow was chosen as the primary colour for this brand as the colour relates to the brightness of the sun. Close ups of cool and trendy faces were used in the point of sale materials to add inspirational value to the brand. The sunglass cases were made to look distinctive with chrome trims and multiple vibrant colours. |
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