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| Very old, but alive and kicking |
| We had designed the graphics for these Indian pickles ten years ago. When we asked the manufacturing company, if they were considering updating the labels, we were pleasantly surprised to hear that they felt the graphics were still up to date and unique in this category and hence, they would not change anything. A generic & ornamental graphic background (Floral patterns from the Mogul era), overlapped by clear product description is serving the purpose very well in terms of brand appearance on shelves, as well as product differentiation. |
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