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| Can’t get enough |
| ‘Addiction’ is a classic fragrance brand in the U.K. We were commissioned to redesign the packaging keeping young adults as our target audience. The new bottle was designed to look ‘dominant and assertive’. The logotype was inspired by the ‘tattoo’ trend. The new image helped the fragrance to regain its popularity. Major chain stores, including Tescos have taken up the brand, which is now available, nationwide. |
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