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| Cars want to look good too |
| Indian Automobile industry has changed drastically during the last decade. More varieties and more expensive cars started appearing in the streets. The owners have become more conscious about the appearance of their cars. The demand for a premium quality car polish became obvious. The ‘Motomax’ brand and packaging was created to fulfil that demand. The bottle shape and graphics were specially designed to look like a ‘life-style’ product, so that it can be sold at shopping malls, rather than just at gas stations and car-accessory shops. |
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