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| The new look for the new generation |
| ‘Servo’ is the largest selling engine oil in India. The brand-owner, IndianOil had faced a stiff competition, as the big global brands started appearing in India. The company realised that they needed to refresh the brand identity and packaging to attract the new generation of consumers. We took on the task and created this new image which revitalized the brand totally. Today, the brand is still no.1 in India. IndianOil also expanded the export market since the new image was introduced. |
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