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| Natural ingredients in a contemporary pack |
| London based ‘Dermacare Ltd’ came to us with their ‘Fairness by nature’, which was a skincare brand, developed for the Asian markets. They wanted us to create the pack, which would be appealing to Asians. They also wanted us to redesign their corporate identity at the same time. Since ‘Natural Ingredient’ was the vital USP, we designed all their packs, where the wild mushrooms from Malaysia (key ingredient for skin lightening) appeared prominently on the front. The corporate logo (Dermacare) was created with maximum simplicity to portray the nature of their business. |
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